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A brief summary of how Domestic Angels became a successful franchise 

Originally established in 2002, the Domestic Angels franchise opportunity has been a long time in the making. Founded by Sam Acton as a personal escape route from the corporate world and a solution to work life balance putting family firmly in first place, today Domestic Angels Franchising offers exactly the same benefits to the franchise family. Similarly, the services delivered to help people in their homes with housework, holiday homes and spring cleaning also allows clients of Domestic Angels to put their priorities first.

Sam Acton, Founder and Director of Domestic AngelsAs new members to the British Franchising Association (BFA) just this autumn, everyone involved in the qualification and decision-making process are immensely proud of this membership. It is a direct reflection of just how far Domestic Angels has come and the evolution of the BFA in recent years under the leadership of Pip Wilkins.

Domestic Angels didn’t set out to be a franchise, the conversion became part of its natural business development. In 2015, the business became the ‘live’ client of the MBA cohort at Bournemouth University who analysed the business, the wider marketplace and the franchise industry. The subsequent reports made it completely clear that Domestic Angels was perfect for conversion to a franchise. The reports also identified key recommendations which resulted in one of the most robust financial relationships between franchisee and franchisor in the industry and an inhouse designed smart diary software affectionately known as Halo. This has kept Domestic Angels unique, strong with moral framework and very human, the very reasons why the whole franchise family more than survived the pandemic. Resilience comes as standard.

Domestic Angels Success Stories – Clare Waldron, Ferndown & West Moors

  • Year joined Domestic Angels–   2019
  • Previous career– early years professional
  • Franchise location– Ferndown & West Moors

Tell us a bit about yourself and what you were doing prior to becoming a Domestic Angels franchisee?

Hello, my name is Clare, I started my journey as a franchisee with Domestic Angels in November 2019, prior to this I had a childcare background being an early years professional for around 20 years I owned two very successful childminding businesses. This worked really well being a single parent when my daughter was young. As she grew older I realised working extremely long hours with young children wasn’t working with my work and home life balance.  Clare Waldron, Franchisee Ferndown & West Moors

Why did you go down the franchise route? And why did you choose a Domestic Angels franchise? 

Being a business owner previously I knew I had the skills and confidence to own and run another, just didn’t know in which field, until I came across an advert to become a franchisee with Domestic Angels. The working from home and managing a cleaning company sounded perfect for me. Because I didn’t have experience in professional cleaning or employing people I knew I’d get all the support from the company having years of experience under their belt, rather than going it alone. After meeting Sam and the other franchisees, I knew I’d fit right in!

Has becoming a Domestic Angels franchisee changed your life, if so how?

I now love what I do, I can work my hours around my personal life and commitments. I have many loyal and grateful clients who have now become like family. It’s so satisfying getting great feedback from them and having amazing “Angels” on my team.

What is the most invaluable piece of advice you could give someone looking to buy their first franchise?

Choose your territory wisely. Learn the skills of professional cleaning so you can hand down and instruct your Angels to be the best. 

In your opinion, what makes a successful franchisee?

Some knowledge of running a business is a good asset, however you do get loads of support with this. Being a people person, you will need to have a good repour with customers and your employees.

What are your plans for the future?

Build my business up, possibly invest in a second territory and employ someone to take over some of the running/managing of the business. 

Find out more about what sort of people become franchisees by clicking here


A Domestic Angels Franchise puts you in control of your own time, life and money with limitless potential.
Join our Domestic Angels Franchisee Team and…
 ✨ work on your own business with the security of an established business structure
 ✨ feel supported with an extended franchise family behind you
 ✨ focus on customer service, your team and making a difference in people’s lives!

We’re looking for people who want to have fun, work hard and play hard.
Intrigued? Call 0333 577 2650 today and tell us why you want to open your own Domestic Angels business